Facebook ‘likes’ could track, map obesity

Facebook ‘likes’ could track, map obesity 150 150 Biomedical & Health Informatics (BHI)

Facebook interests could help predict and track obesity, according to a study by researchers at Children’s Hospital Boston, in which geotagged Facebook user data was compared with data from national surveys. An announcement from the hospital states that “the conclusions suggest that knowledge of people’s online interests within geographic areas may help public health researchers predict, track and map obesity rates down to the neighborhood level, while offering an opportunity to design geotargeted online interventions aimed at reducing obesity rates.”

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