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Demand for big data gets bigger

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Call it big data bloodlust: The more health information being generated by a growing contingency of apps, devices, electronic health records, mHealth sensors and wearables, the broader and stronger the desire for that data becomes.

And those are just sources of health information. What about data not traditionally considered part of healthcare that could be used either for or against a patient?

In numerous other industries, buying habits are already widely tracked by many social media sites and used for advertising. Though some have complained this is an intrusion, nothing much has been done to prevent this type of surveillance, so far.

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