After at least two years of development, Basis Science has officially launched its wrist-worn fitness and health tracker, Basis, for $199, which includes a free, supporting web-based health behavior change platform. The device is available on the company’s site and will ship in early December. Basis aims to distinguish itself from the ever growing number of activity tracking devices by focusing on behavior change and healthy habits instead of just the technology.
“We have been working fast and furious at getting the product ready,” Basis CEO Jef Holove told MobiHealthNews. “We concluded that being the best little tracker in a community of trackers was not our goal,” he said. “We want to actually help people with their health.”
And at $199 Basis Band is entering the market at a higher pricepoint than most other wearable activity monitoring devices.
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